Posts

CAREER OPTIONS IN SMALL TOWN

Image
  Living in a small town?? Worried due to limited career options?? Thinking what to do?? Glad, you landed at the right place!! Often due to limited opportunities available in small towns, we get trapped in conventional career options, trying our luck and facing hard times. But in everchanging times many dynamic career options are emerging and flourishing. let's look at some of the options available right now having amazing growth prospects and return on investment. Dance/Zoomba/Yoga Instructor - With an increase in pollution, population, disease there is a commensurate increase in health awareness among the upper-middle-class families. They are becoming more health conscious and are ready to invest. If your interest suits, invest in these skills and start your own classes. According   to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and EY consulting, the Indian wellness industry is expected to grow at a compounded annual growth rat...
1 comment
Read more
COURSE OR COLLEGE..WHAT TO CHOOSE?? Amidst the ongoing hustle and bustle of admission process your priorities are on; a good college, a decent job and a happy life but in the process, you may encounter an important question that is a question of preference and value. Where high cut-offs limit your option you actually have to choose and prefer one over another, for example; Ramjas or Hindu, Kirorimal or Hansraj? It can also Delhi university v/s another university. Shiny brand names may outweigh your course preference and you end up taking the wrong decision.   Here are five reasons why a course is far more important than college? 1)    Career orientation- Though your course defines your career orientation your college does not. Getting into a good college may ensure good placements but not good life until and unless you are enjoying the process. 2)    Long term Decision- I know getting into good college is a tag or a brand for life but getting it at t...
Post a Comment
Read more

Branding is the key tool for marketing.

Ramu uncle stays next to my house make sweets and sell them in his shop. People residing in the locality like his sweets , famous as "Ramu Bhaiya ki mithai". He is very assiduous and passionate about his profession but caters  only to small part of the locality whereas at about 5 kms of Ramu bhaiya's shop there is very prominent sweet shop "Holirams". The annual turnover of each shop is more than double of Ramu's bhaiya turnover despite the fact that there are four outlets of Holiram in the city . People belonging to higher middle class and sophisticated class prefer to buy sweet from there because of the brand name but as far as I observed Ramu bhaiya's sweets were better than those of Holirams.  Here comes the notable difference between both the shops that is "branding" . Branding is the process involved in creating a unique name and image for a product in the consumers mind,by using various branding tools. Holirams was a brand wh...
3 comments
Location: NEW DELHI , India
Read more